At Long Giang Land, the core values of “Humanism” and “Six Harmonies” (Lục Hòa 六和, Liù Hé) serve as the fundamental principles and philosophy that guide the company. These values have been the source of strength for Long Giang Land’s success since its inception.

Corporate culture plays a crucial role in enhancing a company’s competitiveness, building its unique image in the minds of customers, and attracting high-quality human resources. Recognizing this, Long Giang Land’s leadership has always focused on developing, nurturing, and spreading cultural values that reflect the company’s distinct identity.

Long Giang Land has chosen “Humanism” as the guiding value in building its corporate culture.

Every aspect of the company’s operations is focused on creating the following human-centered values:

• Humanistic People: Long Giang Land strives to develop each employee into a person who embodies the essence of humanism. Employees of Long Giang Land are expected to respect the law, take responsibility for themselves and others, and continually work toward the collective goal of the company.
• Humanistic Products: The real estate projects developed by Long Giang Land always ensure safety, quality, and the optimization of benefits for investors and the communities they serve.
• Humanistic Community: Long Giang Land is committed to building a workforce that functions as a compassionate, humanistic community, where employees support and uplift one another.
• Humanistic Society: Beyond developing humanistic individuals, products, and communities, Long Giang Land also endeavors to contribute to building a better and more human-centered society.
  

Long Giang Land embraces the Buddhist philosophy of “Six Harmonies” (Lục Hòa 六和, Liù Hé) as a primary framework for successfully cultivating its unique corporate culture.

The “Six Harmonies” (Lục Hòa 六和, Liù Hé) represent six principles of harmonious interaction, extending from material to spiritual matters, from words to actions, from leadership to collaboration, and from external to internal relations. The harmony in this context stems from sincerity, a commitment to collective well-being, and a noble purpose that eliminates boundaries between individuals.

The Six Harmonies (Lục Hòa 六和, Liù Hé) are reflected in the following six key principles:

• Physical Harmony in Coexistence (Thân hòa đồng trụ 身和同住, Shēn Hé Tóng Zhù): Living and working harmoniously with others, fostering goodwill and cooperation.
• Verbal Harmony in Communication (Khẩu hòa vô tránh 口和無障, Kǒu Hé Wú Zhàng): Consistently using kind and respectful language in daily interactions.
• Mental Harmony in Shared Thoughts (Ý hòa đồng duyệt 意和同閱, Yì Hé Tóng Yuè): Thinking positively and constructively about others.
• Knowledge Harmony in Shared Understanding (Kiến hòa đồng giải 見和同解, Jiàn Hé Tóng Jiě): Willingly sharing knowledge with colleagues and peers.
• Disciplinary Harmony in Shared Practice (Giới hòa đồng tu 戒和同修, Jiè Hé Tóng Xiū): Adhering to laws and maintaining discipline within the company.
• Benefit Harmony in Equal Distribution (Lợi hòa đồng quân 利和同均, Lì Hé Tóng Jūn): Fairly distributing the company’s benefits, ensuring equity for all.

Human Resource Development

Human capital is an invaluable asset and a key determinant of success in business, as well as in the successful implementation of sustainable development strategies. Therefore, Long Giang Land places significant emphasis on human resource development activities to meet the demands of the new development phase.

Long Giang Land strives to create a positive working environment, consistently applying appropriate compensation policies that ensure a balance between the interests of employees and the specific operating conditions of the business.

One of Long Giang Land’s primary goals is to foster a professional environment where every member can fully unleash their potential and have opportunities for career advancement while living and working in a humanistic environment. To achieve this goal, Long Giang Land continually works to establish and refine mechanisms and policies that maximize the value of human capital, creating cultural standards that encourage employees to adopt positive behaviors and actions. This is aligned with the company’s goal of extending its “humanistic” values to the broader community and society.

Compensation Policies

• Salary: Each employee’s salary is determined based on their capabilities, professional experience, and is designed to meet their personal needs while ensuring a decent livelihood.
• Allowances: Various work-related allowances are provided by Long Giang Land, including responsibility allowances, construction site allowances, office allowances, relocation/transfer allowances, and other specific allowances, depending on the employee’s monthly performance evaluation. Bonuses are awarded based on work performance, as well as for special occasions such as holidays and birthdays.
• Social Benefits: All employees of Long Giang Land are entitled to social insurance, health insurance, and unemployment insurance according to the regulations of the state. In addition, to foster a friendly work environment and enhance the spiritual life of employees, the company organizes monthly and quarterly events such as birthday parties, cultural activities, art performances, and sports events.
• Other Benefits: Beyond basic compensation policies, the company offers benefits for employees who have been with the company long-term or have made significant contributions to its operations, such as stock options, preferential housing policies, and special bonus schemes.

Recruitment Policy

Recognizing that people are the key to the company’s success, Long Giang Land aims to recruit highly qualified and responsible individuals. All candidates have equal access to job opportunities, and there is no discrimination in the recruitment process. Recruitment is conducted transparently, following a consistent process and set of regulations throughout the company.

The company strongly encourages employees to identify and refer potential candidates who meet the recruitment standards, offering appropriate rewards for those who successfully refer candidates in line with the company’s recruitment policies.

The company sets specific standards for each position, but all positions must meet key requirements such as basic professional qualifications, career development awareness, and high discipline.

Employees are not required to pay any fees for the recruitment process, except for registration fees when applying through job placement centers, job fairs, etc., as mandated by law.

Long Giang Land continuously reviews and improves its recruitment policies to attract the best talent, supporting the development of the company as a whole and the growth of individual employees.

Training Policy

All employees are required to attend necessary training to effectively perform their tasks.

The company encourages employees to continuously learn, improve their professional skills, and become proficient, capable, and creative professionals.

Managers are responsible for providing regular guidance and training to their subordinates.

The company sponsors part or all of the tuition fees for specialized training courses for key personnel or those with potential for future development. In exceptional cases, the company may support employees participating in voluntary training programs outside of working hours.

After completing training, employees are required to submit reports on their learnings and apply acquired knowledge and skills to improve job performance. Employees are encouraged to share their knowledge and skills with colleagues.

Employees attending training during working hours must obtain approval from their department head and management.

Internal training includes on-the-job training, orientation for new employees, quality management system training, etc.

External training: Depending on job needs and individual capabilities, the company may send employees to attend courses at reputable universities or training centers domestically or abroad. The decision to send employees for overseas training will be made by the CEO.

Career Advancement Policy

Recognizing that human capital is one of the most important factors for the company’s growth, Long Giang Land is committed to providing opportunities for employees to develop leadership and managerial skills.

The company fosters a healthy, competitive environment built on principles of fairness, and it emphasizes a friendly, professional, and supportive corporate culture that enhances individual potential.

Employees with strong performance and development potential are regularly identified and included in talent development plans, offering training, mentoring, and promotion opportunities to management positions as company needs arise.

The company prioritizes promoting internal employees for leadership roles.

Employees with higher managerial potential or capabilities will be prioritized for cross-functional training, accumulating knowledge and experience for more important leadership roles in the future.

With the goal of developing employees as valuable assets capable of taking on multiple roles, the company implements a policy of employee rotation and transfer between departments, business units, the parent company, and subsidiaries.

Company Culture

Corporate culture encompasses all the values and norms developed over the company’s existence and growth. These values and practices have become deeply ingrained in the company’s operations and influence the attitudes, thought patterns, and behaviors of all employees as they pursue and achieve the company’s goals.

Along with material values, the company is also highly focused on cultivating spiritual values. Long Giang Land is dedicated to building a corporate culture that reflects national identity and maximizes the value of human capital.

The office environment at Long Giang Land is a microcosm of society, where the culture of behavior and harmonious interactions among employees create profound humanistic values. Building a work environment with a strong cultural foundation is vital in fostering a spirit of love, unity, sharing, and creativity—key strengths that have helped Long Giang Land overcome challenges and continuously grow.

Based on the “Six Harmonies” (Lục Hòa) philosophy, Long Giang Land has developed a unique cultural framework with distinctive features. These cultural standards nurture every employee and team member, helping them become individuals with heart, emotion, intellect, and resilience.

Long Giang Land places a strong emphasis on human resource development activities to meet the company’s evolving needs. Despite facing financial challenges, the company has consistently maintained material benefits for its employees, such as insurance schemes, birthday gifts, and holiday bonuses. At the same time, the company actively organizes collective interaction activities, such as direct exchanges between the Chairman of the Board of Directors and management employees, as well as extracurricular events for managers and staff. These activities create a genuinely relaxed environment for employees to connect and share with one another. Internal events, such as Year End Parties, New Year celebrations, International Women’s Day, Mid-Autumn Festival, and other events, are consistently organized and valued by the company.

Built upon a governance foundation rich in humanistic values, Long Giang Land prioritizes providing fair material, spiritual, and cultural benefits to every employee. This approach not only strengthens employee-company bonds but also ensures the company can maintain a stable, high-quality workforce, meeting the development needs of the company in the next phase.

Long Giang Land: Social Responsibility and Sustainable Development

Long Giang Land consistently prioritizes social initiatives as a key component of its strategic development, viewing this as a responsibility to the community and contributing to the long-term, sustainable growth of society.

The company’s social responsibility is first and foremost reflected in its commitment to high safety standards in labor. Construction projects are always executed rigorously, ensuring quality and safety standards are met, providing sustainable projects for both investors and society.

Humanity is the core value at Long Giang Land, affirmed, promoted, and widely disseminated throughout the organization. The company places great importance on social responsibility in its strategy, regarding it as its duty to the community. For Long Giang Land, social responsibility is not only an obligation, but also a key value that the company cherishes and builds its corporate culture upon. Despite financial difficulties, the company continues to maintain material benefits for employees, such as insurance, gifts for birthdays, holidays, and Tết, while also supporting various charitable initiatives, helping vulnerable groups in society.

Over the years, Long Giang Land, in collaboration with other companies within the Long Giang Group, has organized many meaningful community activities. Prominent among these are charity events at hospitals, assisting flood victims, and particularly supporting children in disadvantaged regions, providing them with school meals and light in their classrooms.

These charitable activities have garnered the participation of 100% of Long Giang Land’s employees, reflecting the company’s spirit of compassion and its sustainable development vision that balances economic goals with social objectives.

Looking ahead, Long Giang Land will continue to maintain its charitable efforts, provide disaster relief, support communities affected by natural disasters, partner with philanthropic programs, and implement educational support initiatives aimed at improving education in remote and disadvantaged areas.

As a company specializing in Real Estate Business and Services, Commercial Services, and Early Childhood Education, Long Giang Land (Long Giang Investment and Urban Development JSC) has consistently prioritized human resource development as a crucial factor for business success during its strategic development phase from 2010 to 2015.

Long Giang Land’s human resources policy is designed to turn its workforce into a competitive advantage. This policy is reflected uniformly across recruitment, training and development, compensation, benefits, welfare, and a supportive work environment to retain top talent, attract professionals, and ensure that all employees are provided with the best opportunities to excel in their careers and remain long-term members of the company.

RECRUITMENT POLICY

Acknowledging that human resources are the key to the company’s success, Long Giang Land strives to recruit individuals of high quality with a strong sense of responsibility. Everyone is provided with equal opportunities in employment, and there is no discrimination in the recruitment process. Recruitment procedures are transparent, standardized, and consistent throughout the organization.

The company particularly encourages employees to identify and refer suitable candidates who meet the recruitment standards, rewarding them according to the company’s recruitment policies for each period.

For each specific position, the company establishes particular mandatory standards. However, all positions must meet core requirements such as: fundamental professional qualifications, a commitment to career development, and a high degree of discipline.

Employees are not required to pay any fees related to the recruitment process, except for registration costs at employment centers or job fairs, in accordance with legal regulations.

Long Giang Land continuously evolves its policies to attract the best talent, supporting the company’s development and the needs of each individual employee.

EMPLOYMENT POLICY

Although undergoing organizational restructuring, Long Giang Land commits to providing appropriate job placements that adhere to the principle of “right person, right job.” The company ensures fair, objective, and equitable opportunities for all employees, based on their qualifications, skills, and potential, across all areas: recruitment, training and development, career progression, compensation, and welfare.

COMPENSATION, REWARD, AND BENEFIT POLICY

• Salary: Employees’ salaries are based on their capabilities, professional experience, and are set to ensure a reasonable standard of living.
• Allowances: Long Giang Land provides various job-related allowances, including responsibility allowances, site allowances, office allowances, cross-assignment allowances, and other specific allowances based on the employee’s monthly performance evaluations.
• Bonuses: Employees are rewarded according to their job performance and are also given bonuses during holidays, birthdays, and other special occasions.
• Social Benefits: All employees of Long Giang Land are entitled to social insurance (SI), health insurance (HI), and unemployment insurance (UI) as per state regulations. Additionally, to foster a friendly work environment and promote employees’ well-being, the company organizes monthly or quarterly social events, birthday parties, cultural activities, and sports events.
• Additional Benefits: In addition to basic welfare provisions, Long Giang Land offers special rewards for employees who demonstrate loyalty and make significant contributions to the company’s success, such as stock options, preferential housing policies, and special bonuses.